Social Psychology Theories About Attitude Development And...

This analytical paper is created in hopes of generating a deeper understanding of attitudes and social psychology and their importance to the social world for all individuals. This should be accomplished through evaluating and addressing how attitudes develop through the social learning theory and behaviorism; how attitudes change by implementing persuasion, cognitive dissonance, and emotion. Additionally, analyzing what approaches and programs are effective and ineffective in a couple of case studies such as source credibility and mere exposure; and then further analyzing persuasion and attitude change by viewing two persuasive articles and applying and analyzing the approaches on fear appeals, source credibility, and attractiveness by responding to the following questions: What are the prominent social psychology theories about attitude development and attitude change? Considering the research findings, what types of approaches or programs are effective in either creating new attitudes or changing existing attitudes? And, for whom do these programs work? (Provide two real-world examples of approaches, one with evidence that it is effective and the other with evidence of ineffectiveness.) Find and present 2 examples (print, video, TV reports, fictional portrayals, etc.) that you find highly persuasive and explain how and why they are effective. Social Psychology Social Psychology is demarcated as a branch of psychology that concentrates on the understanding of humanShow MoreRelatedSocial Psychology1232 Words   |  5 PagesTuesday, Mar. 28, 2000 social psychology Socialization The process by which personality is formed as the result of social influences is called socialization. Early research methods employed case studies of individuals and of individual societies (e.g., primitive tribes). 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